Su:m37 is a premium Korean beauty brand that is best known for its Secret Essence. The brand was recently launched in Singapore, and I got the chance to try out some of its products. Whilst skincare testing takes some time (my initial reaction is very positive so far!), I’d like to introduce you to a couple of makeup bases today.
As one may expect of a skincare line, Su:m37’s makeup products are infused with skincare benefits, to pamper and ensure round-the-clock protection. The new Su:m37 Water-full CC Cushion Perfect Finish (SPF50+/PA+++) is the latest addition to the brand’s intense hydration line, and features bamboo sap fermented with flower extracts to help skin retain moisture better. Aquafirm is a proprietary compound designed to strengthen aquaporins to ensure optimal delivery of beneficial ingredients deep within the skin.
The Su:m37 Water-full CC Cushion Perfect Finish comes in a typical round compact with a swing lid covering the cushion-filled product. The enclosed puff applicator feels reasonably plush and is easy and comfortable to use.
The cushion contains pine leaf extract to help control sebum, and micro powder to fill in enlarged pores and smoothen skin. The product itself is very fine and smooth, and gives a generous medium-buildable coverage. It conceals redness well, and also camouflages dark undereye circles. I love that the finish is natural and luminous, without being overly glowy nor flat.
**Please click on image to enlarge and zoom
I found the Su:m37 Water-full CC Cushion Perfect Finish to resist sweat and oil well, staying put all day even when I am running around under the sun. The high SPF50/PA++++ offers additional protection from harmful UV rays, and is always good to have.
To accompany the cushion, I also tried out Su:m37 Air Rising Dazzling Base. This is not a new product, and is in fact one of the brand’s best sellers from the makeup line. A pump dispenser releases small doses of the product each time, allowing you to customize the amount as you wish. This is a fluid makeup primer that holds makeup in place, and helps prevent fading or oxidation throughout the day. It has a luminous pearly sheen that brings further light to the face, and when applied all over, it leaves skin looking fairer and brighter. Interestingly, it has a mattifying effect so it will be good for those with oily skin. Personally, I prefer using it only on the high points of my face, as a very natural highlighter to sculpt.
Su:m37 is available in Singapore at TANGS Orchard and Vivocity, and will soon be appearing at Isetan Tampines. Every Saturday is Global Sampling Day, so feel free to drop by and experience the brand for yourself!
This post featured products that were kindly provided for my consideration. Regardless, all opinions expressed here are my own honest, unbiased views.