Hello weekend! It’s an extended one here in Singapore as we have Monday off thanks to our Muslim friends. If I may interrupt your weekly musings, I have news of an exciting new launch that I’d like to share with you – H&M Beauty Department is finally here!!
If you were following me on Instagram, you may have had a sneak peek at some of the many #HMBeauty goodies that are in store via my Instastory on the day of the press preview. If you still hadn’t gotten around to it, what are you waiting for?! Hit me up @silverkis, #shamelessplug!!
Over the years, I’ve seen so many apparel brands come up with their house brand of makeup (think Topshop?), but most of them have been limited and not very exciting after awhile. In contrast, as all H&M fans know, the brand really *get* the pulse of the trend, and as always, remains accessible with a good range of choices. With over 1,000 different makeup, skincare and bodycare items to choose from, H&M spoils beautyjunkies all over silly! And the best part is, nothing is priced above SGD20!! To put things into context, SGD20 does not even get us a drugstore mascara these days.
To get you started, here are some of the amazing stuff that you can look forward to uncovering in person…
One of the things that caught my eye even before I heard H&M Beauty will be launching in Singapore, was the hexagonal blushers! These are available in both cream and powder versions, and there are so many shades to choose from, I found even just swatching them to be daunting! There is a good range of intensities from light to dark, and both warm and cool tones to suit all skin tones. There are also face powders, bronzers, and a very special liquid gold shimmer for highlighting face and body!
I am always drawn to eyeshadows, and there are several single pans to choose from, as well as some comprehensive 9-shade eyeshadow palettes featuring a range of textures and intensities. There are also several metallic Eyeshadow To-Go pencils that have caught my eye, as I love eyeshadows in pencils forms!
Of course, the lips are not neglected… there are cream lipsticks (shown below), matte lipsticks, lip liners, lip glosses and lip stains aplenty!
Apart from the obvious makeup choices, there is also an extensive range of nail polishes, hair and body products as well as fragrances to choose from. In all my excitement, I think I had neglected to photograph all them and my Instastory frames are too blurry to do them justice here. Believe me, the best thing to do is to get yourself down to the store and try them out for yourself.
Lastly, for the conscious babe, there is the H&M Conscious Beauty range that is formulated with certified organic ingredients. Consisting of almost 30 products ranging from dry shampoo and tinted lip balm to aluminium-free deodorant, all the products bear the Ecocert seal and housed in recyclable packaging.
H&M Beauty is now available in Singapore at the flagship Orchard Building store, and from now until 12 September, enjoy 20% off your total bill consisting of 5 or more items from the H&M Beauty range. There are also fun activities in store, such as a photobooth and makeup demo sessions. And from 13 September onwards, the H&M Beauty range will also be available at H&M One Raffles Place for some lunchtime shopping spree in the CBD!
I have several items that I plan to try and review in the coming days, so stay tuned!