Estee Lauder is on a major roll lately, introducing massive numbers of new and exciting skincare and makeup collections. Apart from those stunning Magic Smoky Powder Shadow Sticks [reviewed here], Estee Lauder has also released a whopping 24-piece collection of Pure Color Envy Eye Defining Singles to empower the artist in all of us.
Estee Lauder Pure Color Envy Eye Defining Singles is a brand new collection of eyeshadows that feature a new formula that allows for more vibrant color and softer texture. The new singles are available in 4 types of finishes – matte, velvet, luminous and brilliant; and may be applied dry or wet for greater impact.
There are 6 Luminous shades that are mostly rich jewel tones with a satin finish and contain shimmers. The swatches are as follows:
The biggest subset of shades belong to the Brilliant finish. There is a good range of colors and shade intensity here. All carry a high degree of shimmers, and consequently have a metallic finish.
The Velvet shades are described as “soft plush semi-matte”, but feel rather similar to the Luminous shades. There are only 3 shades with this finish, and they are all fairly light in tones, serving as highlight shades mainly, although Fiery Topaz looks good as an all-over shade on its own too.
There are 4 Matte shades in the collection and they are all neutrals. These were clearly designed to be crease shades as 3 of them are tones of brown, whereas Flawless made a perfect skin-perfecting base shade.
I have 5 of these shades from all the color families except the mattes, and would like to show you a few eye looks so that you can see how they perform on my lids. To be fair, I never apply my eyeshadows with a damp brush, so these are all done dry.
This first look is admittedly not the best way to showcase the 2 shades here – Fiery Topaz and Vain Violet, but these 2 looked the most complementary in the pan. Fiery Topaz is slightly sheer, though shimmery, and when worn on its own gives a luminous barely-there look. Vain Violet somehow lost its reddish color when layered over Fiery Topaz, and ended up pulling cool-toned and served to deepen the outer corner of my eye.
Here is the full look in context:
The next eye look features Jaded Moss and Ominous. I had a little difficulty getting Ominous to apply smoothly when used dry, and so instead of trying to create a smoky eye look with just the 1 shade (even though it looked like it had so much potential!), I used Ominous as a darkening base, and patted Jaded Moss over it. If ever there was a green eye that I loved, this was it!!
The full look in context:
And following in the success of Ominous as a darkening base, I repeated application, this time layering Infamous Orchid over Ominous.
Infamous Orchid is somewhat lighter in tone when applied on my lids, and Ominous was the perfect darkening base to bring out the purple jewel tone.
Final look of the day!
There are lots of gorgeous shades and finishes to choose from the new Estee Lauder Pure Color Envy Eye Defining Singles. The selection of matte shades is somewhat limited at this point, and there is a clear bias towards shimmers within the collection, but that’s not something I personally would complain about. I love shimmers, and I think these are understated enough to be worn on a daily basis. They wear well without primer, neither creasing nor fading.
Estee Lauder Pure Color Envy Eye Defining Singles retail for SGD46 each, and are available at all Estee Lauder counters. Have you got your eye on any of them?
This post featured products that were kindly provided for my consideration. Regardless, all opinions expressed here are my own honest, unbiased views.