SUQQU Frame Fix Liquid Foundation

September 5, 2013

I received a sample of SUQQU Frame Fix Liquid Foundation recently, and have been using it throughout this week. Suqqu is a high-end beauty brand from Japan, with a wide-range of products tailored to suit the sophisticated, classic Japanese woman.

The name SUQQU was derived from the Japanese word sukku-to meaning “posture with attitude”. Our Japanese cultural tradition of inner composure and serenity is echoed by the SUQQU range. With a modern enriching lifestyle comes a generation of women with experience and confidence. The sukku-to woman makes time to take care of herself, enhance her natural beauty, keep her composed style, and nurture that sense of inner peace, serenity and wellbeing.

The sample that I received was for the original Frame Fix Liquid Foundation. Suqqu launched an improved version of this foundation in March this year, which is called Frame Fix Liquid Foundation N. I am still going to review the original formula because it is still available for purchase (either via Selfridges online or the nearest counter in Bangkok *yikes!*). I plan to get hold of the revamped version when I visit Bangkok next month, and will do a comparison review later. [UPDATE: Review on the latest Frame Fix Liquid Foundation N can be found here!]

Suqqu Frame Fix Foundation

Frame Fix Liquid Foundation comes in a pump-dispenser glass bottle and consists of 25ml of product (slightly less than the standard 30ml). It has SPF25 / PA++ sun protection which is just about average. The sample I was given was for shade #202, which at first sight, seemed a tad dark for me. However, once applied, it blended in flawlessly with my skin.  There are only a pathetic 3 shades available, so very fair or darker complexions will probably have difficulty finding the right shade.

The foundation itself is incredibly fluid, and very easy to work with. It feels light on the skin, and dries down quickly to a velvety-matte finish. Frame Fix gives medium to full coverage, and I will suggest working with very thin layers to prevent looking overly made up.

What sets Frame Fix apart is its innovative technology that doesn’t require a makeup base, and is able to last all day. Given my combination skin and the very humid climate that I live in, I am generally very skeptical of any such claims. Regardless, I put Frame Fix to the test, by skipping my usual primer and Guerlain Shine Control, and was astounded by how well Frame Fix stayed on me! It lasted a good 8 hours before the shine started getting noticeable, and then a light touch of powder fixed things right back again.

The long-lasting nature would have immediately made it my latest fave. Unfortunately, it seemed to emphasize my pores, fell into lines and caked up over flakey spots!!!  My colleague who sees me everyday commented that my skin looked “drier” over the past week that I’ve been wearing Frame Fix.  Ugh! The very first day, I applied using a flat foundation brush, and I simply hated the results. However, I experimented with a few other application methods, and finally found applying this with a very light stippling brush (I used Hakuhodo J4001) helped tremendously.

SUQQU Frame Fix Foundation LOTD

Used the right way, SUQQU Frame Fix Liquid Foundation provides a long-lasting, flawless base. It is, perhaps, one of the more comfortable foundations I have tried that gives a medium – full coverage.  However, it does take some experimenting, and if you don’t have the right tools (the next best thing is to simply use your fingers), it can be rather unforgiving.  At USD130 a bottle, it should be much easier than this!  Regardless, I am intrigued enough that I want to try the revised version. A light-weight foundation that lasts all day on me is simply too hard to resist!


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