Happy Monday!! How was your weekend? I managed to get some much-needed sleep, but somehow, the more I sleep the more deprived I feel! Guess the sleep-debt is finally catching up! 🙁 Anyhow, I am ploughing my way through all the new “Western” cushions, and have a very interesting one to share with you today! It is interesting from several aspects, not least of all the fact that this is the first “Japanese” brand to release a very Korea-inspired product! I was reminded of a conversation I had with another blogger friend recently about how I don’t think we would ever see a Japanese brand release a cushion because it just seemed politically incorrect. Also, lots of my Instagram friends have been asking me for a review, so here we are today with Shu Uemura’s latest Blanc:Chroma Brightening UV Cushion Foundation!
Shu Uemura Blanc:Chroma Brightening UV Cushion Foundation is one of the most innovative cushions that I’ve encountered, let me just put it out there right from the start, I fell in love at first sight!
How pretty is the light-purple tinted white case with the lavender puff inside?! More importantly, Shu Uemura has slayed it once again with their proprietary applicator puff! As you all know, I detest those squeaky rubberised hard puffs that typically come with cushions and generally chuck them aside. Shu Uemura’s puff is a soft, fluffy flocked work of miracle that is more reminiscent of compact powder puffs. It picks up plenty of product with just a light touch to the cushion, and allows for a quick and even application without streaking. The recommended and more intuitive way of applying with this puff is to press & glide across the face. No more incessant pat, pat, patting till my carpel tunnel sets in.
The second innovation reminds me that Shu Uemura is a L’oreal-owned brand, and marries the best of its Japanese heritage and Western technology. Shu Uemura Blanc:Chroma Brightening UV Cushion Foundation features a new cushion system that departs from the older-generation of soaked sponges, but uses instead a non-woven fiber matrix structure lying atop a jellified pool of foundation, and dispenses the product in an even manner only when pressed. A sieve layer lies on top of the matrix structure to control the amount of product picked up, and also helps prevent evaporation. The foundation turns into a gel state when at rest, to make it easier to transport without spilling, and transforms into liquid only when dispensed. This is the same technology used in the new Lancome Blanc Expert Cushion Compact High Coverage which I had reviewed here.
I like that the Shu Uemura Blanc:Chroma Brightening UV Cushion Foundation comes with SPF 50+ PA+++ sun protection. What really impressed me was its amazing coverage and smoothness!
**Click to enlarge
As you can see from the comparison image above, Shu Uemura Blanc:Chroma Brightening UV Cushion Foundation gives a beautiful lit-up glow that is one of the signatures of a Shu Uemura base. It is on par with the Lightbulb Foundation [reviewed here], but feels lighter on the skin and actually lasts longer! If you click on the comparison image above, you will be able to see how beautifully smooth this cushion foundation is. The very first time I applied it, I was astounded by the porcelain smooth finish and spent a long time staring at myself in the mirror. And as mentioned, it lasts me through most of my day without fading, creasing and oxidising. I do need to blot mid-way through the day, so those with oilier skin should watch out. It also does not fare well with powder on top as it tend to start looking quite dry and powdery even with the gossamer light meteorites.
The only complain I have is that the shades can be tricky. At the moment, there are 6 shades but they all seem to run darker than the other Shu Uemura foundations. I’m usually a 764 in the Lightbulb and Skin:Fit Foundations, but the corresponding 7-series in the cushion foundation seems to be much more yellow. Instead, I have been recommended to pick up something from the 5-series (pink-based). However as you can see, both 564 (middle-darkness) and 574 (lightest shade) are alternately too dark and too light for me. In the comparison shot above, I was wearing 574 which under this indoor lighting seemed a perfect match, but under the sun I turn ashen.
Overall, the Shu Uemura Blanc:Chroma Brightening UV Cushion Foundation is indeed an exciting new cushion that I would highly recommend to anyone who has dry skin and who can find a good shade match. It is available at all Shu Uemura counters now, and retails at $55 for refill, $20 for case + puff.
This post featured a product that was provided for my consideration. Regardless, all opinions expressed here are my own honest, unbiased views.