It seems that the new innovation this Spring is the incorporation of oils in lip products, and Shiseido Maquillage is the first to market with its Dramatic Melting Rouge. This is a permanent release and was actually launched in November last year, but the release was overshadowed by the Holiday 2014 collection (reviewed here and here)
The new Dramatic Melting Rouge uses an exclusive “Phase Separation Technology” that allows the lipstick to retain the moisture and gloss of the beauty oil ingredient, yet prevents creasing and fading of the color on the lips. Japanese lipsticks in general tend to be rather creamy in texture, and Shiseido Maquillage’s Dramatic Melting Rouge takes this to the next realm. The lipstick glides on my lips like a gloss (the non-sticky, fluid glosses) and have the color opacity similar to Chanel Rouge Coco Shines, although I believe the level of opacity varies between shades.
The shade RS329 Rose Rendezvous on me is nicely opaque in a single swipe, and leaves a slight glossy finish. Although it looks rather warm-toned in the tube, it is a neutral rose shade on my lips and lasts for about 4 hours fading gently throughout. Even though it has quite a bit of slip to it, the Dramatic Melting Rouge adheres to my lips well and does not smudge or fall into the creases of my lips. It also feels moisturizing and is the most comfortable lipstick I have ever worn!
There are currently 10 shades available, and the one I have is RS329 Rose Rendezvous. You have seen it in action here, here and here. It has served me well for everyday daytime wear, and also complements heavier smokey eye makeup beautifully.
This product was sent to me for my consideration by the kind folks at Shiseido Singapore. Regardless, the views expressed above are my honest, unbiased opinion, and are not influenced in any way.