May 29th, 2018
Shu Uemura had partnered with bold and playful Paris-based designer, Yazbukey, to great success in 2015 [see here]. Now, the dynamic duo has worked together once again to release Shu Uemura’s first lips-focused collection – the Yaxbukey x Shu Uemura Mattitude Collection!
Drawing on Shu Uemura’s iconic Rouge Unlimited Supreme Matte lipstick formula [reviewed here], and giving it an edgy twist with Yazbukey’s quirky designs, the Mattitude collection is a statement-making piece of makeup both in the purse and on the tabletop. With the claim of being “everyone’s favourite matte lipstick”, these Shu Uemura Rouge Unlimited Supreme Mattes certainly do not disappoint. The formula has a vibrant true-to-color pigment, a beautiful smooth matte finish, and unparalleled comfort on the lips. Yazbukey has collaborated with Shu Uemura to release 9 new shades, accompanied by 7 most popular classic shades, all packaged in the special limited edition Yazbukey lip motif.
I have 4 of the hottest shades from the Yazbukey x Shu Uemura Mattitude Collection, and have swatched them on my arm and lips below for your reference.
I was surprised by this latest turn of Shu Uemura’s iconic Yaz Red. This year’s rendition is softer, more salmon-red than the previous iteration that was introduced in the Yazbukey for Shu Uemura Spring 2015 collection [see here]. Personally, I find this new interpretation prettier and easier to wear on a daily basis.
My lips are quite pigmented and have naturally quite a bit of lines. Regardless, I found the Rouge Unlimited Supreme Matte formula to be rather forgiving, and despite the overall matte finish, still have some luster to it instead of a flat lifeless look.
No special collaboration will be complete without a dash of something new and exciting! The Magic Metallic Lip Liner adds a fun twist to the lips and bring the lips to the forefront of the overall look. They are packaged in a small nifty tube, and the top unscrews to reveal a flat brush applicator. The product itself is a fairly runny liquid with intense pigmentation, so a tiny bit is really all you need. There is a good amount of time to work with it, before it dries down completely and sets. There is no tactile feel to them unlike glosses, and virtually weightless on the lips.
Here are some arm swatches of the 3 (out of a total of 4) that I have:
There are numerous ways to wear these, on their own or layered over a lipstick. Shu Uemura has some suggestions, such as wearing them just on the cupid’s bow for a highlight; in the middle of the lip as accent; as liner on the corners of the lips; etc. I only ever go to the office on a daily basis, and so I needed to tone these down, and here is my take on a couple of these shades:
I am wearing Rose Flows here, and prior to applying the lipstick I had lined the cupid’s bow with Gold WOW, using just the tiniest bit and feathering out with a lip brush. The lipstick itself covers over much of the liner, but you can still see a hint of gold peeking out at the top, just the way I intended it. In the center of my lower lip, I layered Pink YEAH over Rose Flows, again blending out with a clean lip brush, so the effect is quite subtle.
The Yazbukey x Shu Uemura Mattitude Collection is out in stores now. Check them out while they are still there!
This post featured products that were generously provided for my consideration. Regardless, all opinions expressed here are my own honest, unbiased views.