So Shameless, Marc Jacobs Beauty

June 14, 2018

I love a good lightweight foundation that allows the natural skin to show through, and Marc Jacobs Beauty claims to do all of that with its latest Shameless Foundation.  Billed to have skin-loving properties and a 24-hour stay, it sounded like a dream come true.  I had the privilege of experiencing the foundation at an intimate workshop with the brand’s Global Makeup Artist Gilbert Soliz a couple of months ago, but did not receive a sample in my shade until very recently.  I finally got the chance to give it a couple of good test runs through the rigors of my usual long work days, and would like to share my thoughts with you today.

Marc Jacobs Beauty Shameless Foundation

Marc Jacobs Beauty Shameless Foundation is inspired by the designer’s own unapologetic attitude, and reminds us all to be proud of our own skin.  It is designed to feel fresh on the skin, and allow the natural radiance and texture of skin to show through.  The formula contains snow mushroom to help skin retain moisture, and blue daisy extract to counter the dulling effects of pollution.  What is truly unique is that Marc Jacobs Beauty is the first to market an encapsulated SPF to prevent flashbacks during photography and does not turn complexions ashy.

Marc Jacobs Beauty Shameless Foundation

The bottles are made of lightweight plastic and their slim design make them perfect for travels.  I like the fuss-free squeeze nozzle dispensers that allow me to calibrate the dosage that I need easily.

There are 29 shade to choose from, with a good mix of pink- (marked with R) and yellow-based (marked with Y) undertones.  I played around with a few during the workshop and found Y270 was the best match for me.  In general, the pink-toned shades were much too pink for me, but I also found the shades to vary significantly even within the colour families.  You can see from the swatches above that Y210 is markedly less golden than Y270 even though it is the next shade down within the Y-family (there are 2 other shades R230 & R250 between).

I received 4 samples from Marc Jacobs Beauty, unfortunately none of them were my ideal match.  I swatched them side by side here for your reference, unfortunately it is not the same lighting as the workshop swatches, but I still hope they still give you an idea of how the shades vary.  I was surprised that R300 turned out more golden than Y320 which was more pink.

Marc Jacobs Beauty Shameless Foundation before after comparison**Please click on image to enlarge and zoom

Since the closest shade that I have is R300, I tried it on anyway, and found the formula sheer enough that it blends out imperceptibly.  The formula is very light and runny, and it sets rather quickly, so I recommend working in small sections at a time and working quickly.  I have heard people complaining about difficulties applying this foundation, but I personally did not encounter any challenges.  I have dry dehydrated skin so I always ensure my skin is well moisturized before applying makeup.

Marc Jacobs Beauty The Seamless brush

My usual way of applying foundation is with a damp beauty blender, which works really well with the Shameless Foundation, though it does sheer it out even more.  Marc Jacobs Beauty has designed The Seamless Brush to be the perfect companion, and it does apply The Shameless Foundation beautifully.  I really love the soft, dense head of The Seamless Brush (it is even softer than some natural fibre foundation brushes I own!), and the synthetic bristles are easy to clean.  The brush is wider and thicker than most other flat paddle-head foundation brushes, which makes it faster to work with, and blends out better.

I know some people faced longevity issues with The Shameless Foundation, but surprisingly I found it lasted decently well throughout my 12-hour days.  There is noticeable shine on my t-zone as is usual with most of my foundations, but I did not experience any oxidization, fading, nor patchiness.  Again, I think a lot of this has to do with ensuring your skin is well moisturized prior to makeup.  [If you need recommendations for some new summer hydration, please check out my favorites here.]

Overall, I liked The Shameless Foundation much better than the older Genius Gel Foundation [reviewed here].  The easy-to-travel packaging is also a huge bonus for those packing for a summer vacation.  I am crazy in love with The Seamless Brush, which I have used with other foundations and cream blushes also with great success.

This post featured products that were generously provided for my consideration.  Regardless, all opinions expressed here are my own honest, unbiased views.