I am always impressed by brands that keep working on improving their products, and Lancôme especially does not rest on its laurels. The Lancôme L’Absolu Rouge range of lipsticks are some of the best in the market, and just in time for the holiday season ahead, Lancôme has launched a whole new Drama Matte lipstick collection for maximum impact.
Lancôme L’Absolu Rouge Drama Matte is the latest addition to the iconic L’Absolu Rouge line, and perfects the full dramatic matte pout. The lipsticks come in all-matte packaging with the brand’s rose emblem embossed on the top. A click of the rose reveals the golden tube containing the lipstick within. There are 12 shades available, and I have 6 of the hero shades swatched for you.
From left to right, the shades are:
And here is how they look on my lips:
These new Lancôme L’Absolu Rouge Drama Matte lipsticks have rich color pay-off and impressive longevity, lasting more than 8 hours on my lips without fading nor budging. It fades with a heavy meal, but survives drinking and light snacks relatively well. Most importantly, it feels incredibly comfortable on my lips even with consecutive days of wear, and does not cause my lips to dry out and flake. Some of the shades apply smoother on my lips than others, and this seems to be a function of the underlying color pigments as I get the same results across brands.
For the launch, there are 3 shades that are available in a limited edition color-matched matte casing. Personally, I prefer the black matte version which is available permanently now at all Lancome counters!