Alexa Chung for Eyeko: Eye Do Mascara & Liquid Eyeliner!

July 2, 2014

There is something about Alexa Chung that just appeals… I’m not much for fads really (or at least I’d like to think so!)… but that woman just has impeccable taste… very urban, has a cool flair, and utilitarian all at the same time. LOVE! First the Mulberry Alexa Satchel (which I carried to death before Alexander Wang came into my life), and now… Eyeko makeup! It is interesting because of all things, she chose to go the non-conventional route of mascara & liner!

Alexa Chung x EyekoOf course, before Alexa Chung came along, Eyeko already had a great cult following for its mascaras and eyeliners. So, when these finally arrived in Sephora last week, I knew I had to have them!

Alexa-Chung-Eyeko

Eyeko Eye Do Mascara

Eyeko Eye Do Mascara brush comparison

All of Eyeko’s mascaras come in an unconventional tube packaging, and the wand handle itself is a good size for just about anybody and offers good control. The Eye Do Mascara has a really interesting looking brush, which is quite large overall… one of the largest in my stash as you can see from the picture above. It also has these alternating big and small bristles as it spirals, the purpose of it is to grab each individual lash, and fan them out.

Eyeko Eye Do Mascara after shot

As my lashes are really quite short, I did have a problem using the unusually fat brush. However, Eyeko’s Eye Do mascara comes with a guitar pick-sized eye shield to help prevent the mascara from getting swiped on the lids by accident. This is really new to me, and took some getting used to, but eventually I managed! I liked that the brush head felt soft and gentle as I combed it through my lashes, as compared to some others that felt hard and spikey (like this one). After a couple of coats, I found my lashes fanned out and looking fluttery, something I never thought was possible with my lashes! It definitely did lengthen my lashes, although it took quite a bit of work to get there. On the other hand, I didn’t really notice dramatic lifting nor volumnizing. It did last me all day without smudging though, which is a plus point in my books! Eyeko Eye Do Mascara contains Gingko Biloba, Shea Butter, vitamins, antioxidants and botanical proteins to condition and promote lash growth.

Eyeko Eye Do Liner

Eyeko Eye Do Liner brush tip comparison

The Eye Do Liner looks unusually fat but actually narrows to a fine tip. It is also fairly stiff that gives good control, although it has some flex to it so it still feels comfortable on the lid. It definitely does not splay out or wobble around when trying to get a precise line down. It is a pen-type of liner, which has a good constant flow of ink and does not require re-dipping into the tube as you work. Do keep in mind though that such felt-tipped pen liners will never be as fluid in movement as a brush-type of liner (for example this), but they offer the user a lot more control and precision than brush liners. I loved how absolutely intense and inky black it is! And as a pre-requisite for all good liners, Eye Do lasts all day without smudging or fading away!

In this EOTD, Eyeko Eye Do Liner all over, with Shu Uemura Drawing Pencil in ME Pink above.  Eyeko Eye Do Mascara topped with Lunasol W Lighting Mascara glitter coat.

In this EOTD I wore: Eyeko Eye Do Liner all over, with Shu Uemura Drawing Pencil in ME Pink above. Eyeko Eye Do Mascara topped with Lunasol W Lighting Mascara glitter coat.

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Somehow, unwittingly, this week has turned out to be all about liners (and 1 mascara)!  But they’re all so different, that I think we can all live with more options!  Overall, I really liked the Eyeko Eye Do Liner for the intensity of the formula and longevity. It is also very handy and offers really good control. The Eye Do Mascara on the other hand is great for its smudge-proof formula and fluttery feel against my lashes. However, it is not as good at lifting as the Guerlain Cils d’Enfer Mascara, nor as volumnizing as YSL Volume Effect Faux Cils Mascara. But depending on your needs, you may yet find a place for this one!

xoxo