Estée Lauder Pure Color Love Lipsticks – full swatches!

Estée Lauder makes some of my favorite lipsticks, and every year I await the latest and bestest the brand has to offer. This Summer, Estée Lauder has released a brand new collection of Pure Color Love Lipsticks exclusively for Sephora… and its pure love indeed!

At first sight, the new Estée Lauder Pure Color Love Lipsticks are like a breath of fresh air with their clear acrylic cases with sharper crisper lines. The tip of the lipstick is wide chisel-shaped, unusual in design, and boldly defies the norm. 

There are 25 shades to choose from (30 in the US), across 4 different finishes. Each may be used on its own, or layered for different effects.

Ultra Mattes

The largest group of lipsticks come in a matte formula. All 11 shades are fully opaque in an easy swipe, and last all day if left alone, even leaving a gentle stain behind after a meal.

Edgy Cremes

The creamy formula glides on easily and feel perfectly lightweight on the lips. These Edgy Creme lipsticks have a nice soft luster to them, making them perfect everyday choices.

Shimmer Pearls

These Shimmer Pearl lipsticks have the same creamy texture as the Edgy Cremes, with an extra boost of shine. They are described as having a pearl finish, but these are done in a completely modern way and true to color.

Cooled Chromes

The most exceptional of the entire collection are these three metallic lipsticks with stunning shimmers. They are slightly sheer, which makes them suitable for layering over one of the other lipsticks. Regardless, they can be layered for greater opacity.

I have not had the chance to try out all of them on my lips yet, but so far all that I’ve tried, I’ve really liked. These new Estée Lauder Pure Color Love Lipsticks are formulated with pomegranate, mango & acai oils to help condition and soften lips. They carry a nice balance comfort with pigmentation, and are long lasting too. The colors that have been chosen for this collection are all youthful and fun. Priced at SGD36, the Pure Color Love Lipsticks are sold exclusively at Sephora, be sure to check them out!

_{This post featured products that were generously provided for my consideration.  Regardless, all opinions expressed here are my own honest, unbiased views.}