Chanel Avant-Première beauty collection

April 20, 2013

Old Hollywood is having a big moment right now… particularly as we’re all awaiting the opening of The Great Gatsby.  Notwithstanding its French roots, Chanel has launched its Avant-Première beauty collection inspired by classic cinema from the 1930s.  The collection features 8 Rouge Coco Shine Hydrating Sheer Lipshines, 6 Rouge Coco Hydrating Crème Lip Colours, and 4 Le Vernis nail varnishes.

Chanel Avant-Premiere

My favorites (yes, more than one!!) are most certainly from the Chanel Rouge Coco Shine range of lipsticks!!  This latest iterations contain 30% more pigments for a more intense finish, yet still maintaining its lustrous shine!  They go on beautifully smooth, and feel incredibly lightweight on the lips.  I also found they have greater staying power than previous Rouge Coco Shines, and are far superior to anything else that I’ve tried.

The new Chanel Rouge Coco Hydrating Crème lipsticks are exactly as their name implies, extremely creamy and hydrating on the lips.  However, I found the colors not as interesting… mostly nudes and a bold red.


I tried on the few that caught my interest and swatched them below!

Chanel Avant-Premiere Rouge Coco Shine swatches

#80 Suspense is a shimmering pinkish red that goes on medium-sheer and builds up to a lustrous pout.  It can be worn alone, or layered over a penciled lip (I usually outline my lips with a matching pencil and then fill it in) for a more opaque and slightly less “wet” look.  This is also featured on the campaign banner above.

#79 Saga (limited edition) is also from the Rouge Coco Shine range, and is a mauve-pink.  For some reason this did not come out the way it looked in the tube, but it does brighten up my complexion, and would be perfect for a day to the office.

#49 Liaison is actually from the Rouge Coco Creme range, but I picked it up because it looked similar to Saga.  Perhaps due to the finish, this looked more salmon although Chanel described it as a blue pink.

Chanel Avant-Premiere Rouge Coco Shine swatch

For some unknown reason, I also picked up #69 Flirt from the Rouge Coco Shine range, only to find out later that this was from the 2012 Spring collection.  This is a coral shade that, depending on your lip color, may come across pink!

Finally, #54 Le Baiser is from the Rouge Coco Creme range, and is a rich pink.  I’m actually quite fond of this although i think it is a little harder to pull off.

So, instead, I went home with #80 Suspense!

Chanel Rouge Coco Shine 80 Suspense

Last but not least, there are 4 new shades of nail polishes inspired by hollywood classics.

Chanel Avant-Premiere le vernis

I believe Starlet is limited edition whilst the rests will be joining the permanent collection.  I didn’t get a chance to try these on, but based on what I see, I would say Provocation looks most interesting to me!

The entire collection is now fully launched and available at all Chanel beauty counters, so do drop by and try them out for yourself!!

3 responses to “Chanel Avant-Première beauty collection”

  1. I have Fiction and Saga. Fiction is beautiful on

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